Our Back Story

Overexposure to artificial light or “junk light” results in major disruptions to our sleep patterns, and can affect our overall health. In 2015, our co-founders recognized advances in science and were interested in creating solutions to reduce junk light exposure based on cutting-edge research.

The goal was to educate the world about how light impacts sleep and the direct correlation between using light-emitting devices and overall health. When our founders discovered there wasn’t an eyewear solution on the market that worked for both day and night, they developed TrueDark®.

Our product line goes beyond just blocking junk light, and expands to add healthy light and harness the power of good light at a cellular level. TrueDark® is a health and wellness technology brand committed to improving people’s lives by providing products, tools and education designed to help them control the light in their environment.

About the Founder

Dave Asprey is an entrepreneur, four-time New York Times bestselling science author, and host of the top 100 podcast Bulletproof Radio with 200 million downloads and counting.

He’s the founder of Bulletproof Coffee® and a leading voice in the movement to take control of our own biology. News outlets like the Today Show, CNN, Wired, Good Morning America and Dr. Oz, have featured the “Father of Biohacking” because he began the biohacking movement and continues to host the largest and longest-running biohacking conference worldwide.

Over the last two decades Dave has worked with world-renowned doctors, researchers, scientists and global mavericks to uncover the latest, most innovative methods, techniques and products for enhancing mental and physical performance. Dave has personally spent millions of dollars taking control of his own biology–pushing the bounds of human possibility, all in the name of science and evolution.

In 2021 he graduated from Bulletproof Coffee® and rebranded his portfolio of companies under Asprey Upgrade.