Sleep Giveaway Terms & Conditions
Fall Back to Sleep Giveaway
Official Rules
Promotion Period: October 28, 2026 – November 1, 2026
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND D.C., 18 YEARS OF AGE OR OLDER. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
1. Sponsor and Administrator
This giveaway (the “Promotion”) is owned, operated, and administered by Biohacked, Inc., a Delaware corporation d/b/a “TrueDark,” 1710 Keller Parkway, PMB 6090, Keller, TX 76248 (the “Sponsor”). The Promotion is conducted in connection with the following prize partners: Manette Creative Inc., a New York corporation d/b/a “Baloo Living” (“Baloo Living”); Organic Exchange, Inc. a Delaware corporation d/b/a “Essentia,” (“Essentia”); Danger Coffee, Inc., a Delaware corporation (“Danger Coffee”); and Upgrade Labs Products, Inc., a Delaware corporation d/b/a Suppgrade Labs (“Suppgrade Labs”) (together, the “Prize Partners”). The Sponsor is solely responsible for administering the Promotion, selecting the winner, and fulfilling these Official Rules.
2. Agreement to These Official Rules
By entering, you fully and unconditionally agree to be bound by these Official Rules and by the decisions of the Sponsor, which are final and binding in all matters relating to the Promotion. You accept these Official Rules when you complete any entry action described in Section 5. Winning a prize is contingent upon meeting all requirements set out below.
3. Eligibility
The Promotion is open only to legal residents of the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older (or the age of majority in their jurisdiction, whichever is greater) at the time of entry, and who have a valid Instagram account at the time of entry and through prize fulfillment.
Employees, officers, directors, and agents of the Sponsor, the Prize Partners, and their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, any individual who operates a participating Instagram account listed in Section 5, and the immediate family members (spouse, parent, child, sibling, and their respective spouses) and household members of each are not eligible to enter or win. The Promotion is void where prohibited or restricted by law and is subject to all applicable federal, state, and local laws and regulations.
4. Promotion Period
The Promotion begins on October 28, 2026 at 12:00:00 a.m. Eastern Time and ends on November 1, 2026 at 11:59:59 p.m. Eastern Standard Time (the “Promotion Period”). Daylight saving time ends at 2:00 a.m. on November 1, 2026; the end of the Promotion Period is measured after that change. Entries submitted before or after the Promotion Period will not be eligible. The Sponsor’s computer or third-party platform clock will be the official timekeeper for the Promotion.
5. How to Enter
It is not possible to enter the Promotion by making a purchase or payment of any kind. No purchase is necessary to enter or win. No email address, phone number, or other contact information is required to enter. To enter during the Promotion Period:
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Follow each of the following accounts on Instagram:
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@truedark
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@balooliving
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@ essentiaorganicmattress
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@ dangercoffeeofficial
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@suppgradelabs
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@daveasprey
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Comment on the Promotion post (the Instagram collab post titled “Fall Back to Sleep Giveaway” that appears on the participating accounts) and tag at least one (1) friend who is a real person with an Instagram account. Do not tag brand accounts, accounts you control, or accounts created for the purpose of entering.
Your entry is complete when you have followed all of the accounts listed above and posted a qualifying comment on the Promotion post. Following the accounts and tagging a friend in a comment together earn one (1) entry (a “Base Entry”).
Bonus Entry (optional): You may earn one (1) additional entry (a “Bonus Entry”) by sharing the Promotion post to your Instagram Story during the Promotion Period, tagging @truedark in the Story, and including the hashtag #giveaway. You must have a complete Base Entry to receive a Bonus Entry. Because Stories expire after 24 hours, the Sponsor will credit a Bonus Entry only if the Sponsor receives the @truedark Story mention during the Promotion Period. The Sponsor is not responsible for Story mentions it does not receive, including because of an entrant’s privacy, messaging, or mention settings.
Entries are subject to verification. An entrant who has unfollowed any listed account, or whose qualifying comment has been deleted, at the time of winner selection may be disqualified. Entries that are incomplete or that do not comply with these Official Rules will be disqualified.
6. Entry Limit
Limit one (1) Base Entry and one (1) Bonus Entry per person, for a maximum of two (2) entries per person for the entire Promotion. Additional comments, additional tags, and additional Story shares will not earn additional entries. Entrants may use only one (1) Instagram account to enter; entries from multiple accounts by the same person will be disqualified. Use of any automated system, bot, script, or other means to enter, or entry by any means that subverts the entry process, is prohibited and will result in disqualification. The Sponsor reserves the right to disqualify any entrant it reasonably believes has violated these Official Rules.
7. Prize
One (1) winner will receive a single combined prize bundle consisting of the following items:
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From TrueDark: one (1) pair each of Daylights, Sunsets, and Twilights glasses, with the frame for each selected by the winner, subject to a $150.00 limit on each frame selected (approximate retail value: up to $150.00 per pair, up to $450.00 total);
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From Baloo Living: one (1) 12 lb Throw Weighted Blanket (approximate retail value: $198.00) and one (1) Weighted Silk Sleep Stone Mask (approximate retail value: $90.00);
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From Essentia: two (2) Comfort Latex Pillows (approximate retail value: $398.00 total, $199.00 each);
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From Danger Coffee: three (3) 310g bags of Medium Roast coffee (approximate retail value: $80.85 total, $26.95 each); and
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From Suppgrade Labs: three (3) bottles of Quiet Mode (approximate retail value: $164.85 total, $54.95 each).
Total approximate retail value (ARV) of the prize bundle: up to $1,381.70. There is one (1) prize bundle and one (1) winner. The ARV represents the Sponsor’s good-faith estimate based on current retail prices; the actual value may vary, and any difference between the stated and actual value will not be awarded.
8. Odds of Winning
The odds of winning depend on the total number of eligible entries received during the Promotion Period. Each Base Entry and each Bonus Entry counts as one (1) entry in the drawing.
9. Winner Selection and Notification
On or about November 2, 2026, the Sponsor will select one (1) potential winner in a random drawing from among all eligible entries received during the Promotion Period. The random drawing may be done through an online site, such as https://www.random.org. The potential winner will be notified by direct message from the official @truedark Instagram account only and must respond within forty-eight (48) hours of the notification being sent. The Sponsor will never ask an entrant to pay a fee, provide a password, or provide payment or banking information to claim a prize; any such message is not from the Sponsor. If the potential winner does not respond within forty-eight (48) hours, cannot be contacted, declines the prize, is found ineligible, or fails to comply with these Official Rules, the prize will be forfeited and an alternate winner may be selected at random, time permitting. Before the prize is awarded, the potential winner must provide a valid U.S. shipping address and contact information and must complete and return an IRS Form W-9 and, at the Sponsor’s discretion, an affidavit of eligibility and a liability/publicity release.
10. Prize Conditions
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The prize is non-transferable, and no cash redemption, substitution, or equivalent is permitted, except that the Sponsor or applicable Prize Partner reserves the right to substitute a prize (or component) of equal or greater value if the advertised prize becomes unavailable.
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Prizes will be shipped only to addresses within the fifty (50) United States and the District of Columbia. The Sponsor will coordinate shipment of the prize bundle; components may be shipped by the Sponsor or directly by the applicable Prize Partner, and may arrive in separate shipments. Allow approximately four (4) to six (6) weeks for delivery.
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The prize includes a caffeinated coffee product and a dietary supplement (Quiet Mode). The winner is solely responsible for reading all product labels and directions and should consult a healthcare professional before use, particularly if pregnant, nursing, taking medication, or managing a medical condition. Statements about these products have not been evaluated by the Food and Drug Administration, and these products are not intended to diagnose, treat, cure, or prevent any disease.
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All federal, state, and local taxes and any other costs and expenses associated with the acceptance or use of the prize not specifically stated herein are the sole responsibility of the winner. Because the ARV exceeds $600, the winner will be issued an IRS Form 1099 reflecting the actual value of the prize received.
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The winner accepts the prize “as is” and acknowledges that the Sponsor and Prize Partners have not made, and are not in any manner responsible or liable for, any warranty, representation, or guarantee, express or implied, in fact or in law, relating to the prize, except to the extent prohibited by law and except for any standard manufacturer’s warranty that accompanies a prize item.
11. Privacy and Data Handling
The Sponsor does not collect email addresses, phone numbers, or other contact information to enter the Promotion, and entrants are not added to any marketing list by entering. Your Instagram activity in connection with the Promotion (such as follows, comments, and Story mentions) is public or visible to the participating accounts according to your Instagram settings. Information the potential winner provides (such as name, shipping address, contact information, and tax information) will be used by the Sponsor to verify eligibility, fulfill the prize, and meet tax reporting obligations, and will be shared with a Prize Partner only as needed to ship that Prize Partner’s prize component. Information is handled in accordance with the Sponsor’s privacy policy, available at https://truedark.com/policies/privacy-policy.
12. Publicity Release
Except where prohibited by law, acceptance of the prize constitutes the winner’s consent for the Sponsor and Prize Partners to use the winner’s name, Instagram handle, city/state of residence, voice, statements, and likeness for advertising, promotional, and publicity purposes in any media, worldwide, without further notice, review, approval, or compensation.
13. General Conditions and Right to Cancel or Modify
The Sponsor reserves the right, in its sole discretion, to cancel, suspend, terminate, or modify the Promotion (or any portion of it) if fraud, technical failures, human error, or any other factor beyond the Sponsor’s reasonable control impairs the integrity or proper functioning of the Promotion, as determined by the Sponsor. In such event, the Sponsor may, at its discretion, select the winner from among all eligible, non-suspect entries received up to the time of the impairment. Any attempt to deliberately damage the Promotion or undermine its legitimate operation may be a violation of criminal and civil law, and the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law.
14. Release and Limitation of Liability
By entering, each entrant agrees to release, indemnify, and hold harmless the Sponsor, the Prize Partners, Dave Asprey, Meta Platforms, Inc., Instagram, LLC, and their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, and the officers, directors, employees, and agents of each (the “Released Parties”) from and against any and all claims, liability, injury, loss, or damage of any kind arising out of or in connection with participation in the Promotion or the acceptance, receipt, possession, use, or misuse of any prize. The Released Parties are not responsible for late, incomplete, or incorrect entries; comments, follows, or Story mentions that are not received, are hidden, or are removed by Instagram or by an entrant’s account settings; a failure to receive communications regarding the Promotion due to an entrant’s messaging, privacy, or other account settings; technical, hardware, or software malfunctions, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled, or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or used in this Promotion; any human error which may occur in the processing of the entries in this Promotion; or any typographical, technological, or other error in the publishing of the offer, administration of the Promotion, or announcement of the prize bundle.
By entering this Promotion, you waive section 1542 of the California Civil Code and any similar law of any state, territory, or other jurisdiction. Section 1542 states:
A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE AND THAT, IF KNOWN BY HIM OR HER, WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY.
15. Disputes and Governing Law
YOU AGREE THAT ALL MATTERS ARISING OUT OF OR RELATING TO THIS PROMOTION AND THESE OFFICIAL RULES ARE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF TEXAS, UNITED STATES, WITHOUT REFERENCE TO THE CHOICE OF LAW PRINCIPLES THEREOF. YOU FURTHER AGREE THAT ANY LEGAL SUIT, ACTION, PROCEEDING, DISPUTE, CONTROVERSY OR CLAIM ARISING OUT OF OR RELATING TO THIS PROMOTION AND THESE OFFICIAL RULES, SHALL BE BROUGHT EXCLUSIVELY IN THE STATE COURTS OF TEXAS LOCATED IN TRAVIS COUNTY, TEXAS OR THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF TEXAS.
As a condition of participating in this Promotion, except where prohibited by law, you agree that any dispute, claim, or controversy arising out of or relating to the Promotion, the award of the prize bundle, or the breach, termination, enforcement, interpretation, or validity of the Official Rules, shall be submitted to and determined by JAMS exclusively on an individual, non-class basis pursuant to its Comprehensive Arbitration Rules and Procedures and in accordance with the Expedited Procedures in those Rules. For the avoidance of doubt, you agree that any and all disputes, claims, and causes of action arising out of or related to this Promotion or any prize awarded shall be resolved individually and not in the form of any class action or other form of representative action. You agree that, as a condition of participating in this Promotion, you and all other entrants waive any right to bring any action arising from or related to the Promotion or the award of the prize bundle as a class or other representative action.
The arbitration will take place in Travis County, Texas, and shall be held before a single arbitrator, who shall be an attorney at law and an experienced commercial and contract law arbitrator. The Sponsor shall bear the cost of the arbitration, including the compensation of the Arbitrator and all administrative expenses. The parties may be represented by their own attorneys in the arbitration proceeding and, except as may otherwise be required by law, shall be responsible for their own attorneys’ fees and costs incurred in presenting their case to the Arbitrator. The Arbitrator shall have the power to award all legal relief available in a court of law, including any and all damages that may be available for any of the claims asserted, provided, however, that the arbitrator may not award any incidental, indirect, or consequential damages, including damages for lost profits, or any other relief waived under this Agreement. In addition, each of the parties shall retain all defenses that they would have in a judicial proceeding, including defenses based on the expiration of the statute of limitations and that the damages being sought are not authorized or are excessive. The Arbitrator shall render a written award within thirty (30) days after the matter is submitted for determination, and the award of the arbitrator shall be final and binding on the parties. Judgment on the award may be entered in any court having jurisdiction. This provision, however, shall not preclude the parties hereto from seeking provisional remedies in aid of arbitration from a court of appropriate jurisdiction, including preliminary injunctive relief.
YOU AGREE AND ACKNOWLEDGE THAT THE PROMOTION EVIDENCES A TRANSACTION INVOLVING INTERSTATE COMMERCE AND THAT THIS AGREEMENT IS ENTERED INTO UNDER THE FEDERAL ARBITRATION ACT (“FAA”). ACCORDINGLY, THIS AGREEMENT SHALL BE INTERPRETED AND CONSTRUED IN ACCORDANCE WITH THE LAW AND PROCEDURES DEVELOPED UNDER THE FAA. THE PARTIES SHALL MAINTAIN THE CONFIDENTIAL NATURE OF THE ARBITRATION PROCEEDING AND THE AWARD. YOU AGREE THAT BY PARTICIPATING IN THE PROMOTION, YOU ALSO ENTER INTO THIS AGREEMENT TO ARBITRATE FREELY AND VOLUNTARILY AND WITHOUT ANY FORM OF COERCION, DURESS OR UNDUE INFLUENCE.
16. Instagram Release
This Promotion is sponsored by Biohacked, Inc. d/b/a TrueDark, 1710 Keller Parkway, PMB 6090, Keller, TX 76248. This Promotion is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc. Entrants understand that they are providing their information to the Sponsor and not to Instagram. By entering, each entrant completely releases Instagram and Meta Platforms, Inc. from any and all liability in connection with the Promotion. Any questions, comments, or complaints regarding the Promotion should be directed to the Sponsor, not to Instagram.
17. Void Where Prohibited; Severability
The Promotion is void where prohibited. If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect. All federal, state, and local laws apply to the Promotion. Decisions regarding all matters relating to the Promotion that are not addressed in these Official Rules shall be made by the Sponsor in its sole and absolute discretion, and each entrant agrees that all such decisions shall be binding and final. Failure to comply with these Official Rules may result in disqualification from the Promotion at the Sponsor’s sole and absolute discretion. The Sponsor reserves the right to permanently disqualify from any promotion any person it believes has intentionally violated these Official Rules.
18. Winner Information
To request the name of the winner, send a written request, along with a self-addressed stamped envelope, to TrueDark at 1710 Keller Parkway, PMB 6090, Keller, TX 76248. Requests for the name of the winner must be received no later than January 31, 2027.
19. Questions
Questions about the Promotion or these Official Rules may be directed to the Sponsor at info@truedark.com.